In 2008. a friendship forged from childhood and bonded by shared interests in games and passion for cars gave birth to a once considered lowly and unprofitable carwash business.
Early in their twenties, Geralde O Tio and Davidson Y. Chiong put together a few million pesos and initially capitalized Route 88 Boys Inc. Route 88 started with three (3) car washers, one (1) mechanic, and three (3) office staff.
In 2012, Route 88 experienced the first ray of business expansions through the acquisition of equipment and an increase in the number of employees. A year later, Route 88 started the distribution and consequently acquired ownership of PALMAE MANUFACTURING with a car shampoo as the initial product line.
March 8, 2015, marked a tangible proof of business success with the birth of a new Route 88 Branch (1). Two years later, Route 88 penetrated Zamboanga Peninsula, Misamis Occidental, Misamis Oriental, and Lanao markets with RAIMOL Engine Oil. Consequently, with stronger business strategies and increasing momentum on market presence, JP Battery distribution came about in 2008.
In 2019, another Route 88 branch (2) was born. In the same speed, ARRIVO Tires started distribution in Zamboanga del Sur, Zamboanga del Norte, Misamis Occidental and Zamboanga Sibugay.
With its established brand in car care, a stronger trade name, and more stable business system, Route 88 became determined to distribute products and services with a royalty. At the point of time when the world paused, and the businesses detoured from the threat of the COVID19 pandemic, Route 88 bravely embarked on a more ambitious business expansion. Route 88 opened for a franchise with Route 88 Aloran as the first franchised company. By the end of 2020, Route 88 was already counting additional franchise companies accross Zamboanga del Sur and Zamboanga del Norte.
Today, Route 88 manages a human resource of twelve (12) car washers, ten (10) mechanics, three (3) electricians, five (5) motor pool crew, a team of sales specialists, twelve (12) admin and operations personnel in three (3) company-owned branches. A franchise team was also formed to administer the franchise transactions.
With the company vision as the leading trusted car care authority in the region, Route 88 lives on with a mission to strengthen the brand with a robust workforce in a culture of quality performance and excellent service.
To be the best and trusted leading auto spa in providing automotive products and services.
An empowered, well-trained and accountable workforce who achieve results and make a difference by serving the clients and stakeholders in the highest standards; and by being responsible individuals in securing jobs and in providing for the families.
View market changes as an opportunity to serve the customers and adapt to thier changing needs; asn a chance for continuous innovation in the delivery of brand promise.
Advocate protection of the environment and preservation of the natural resources.
Institute zealous partnership, dedicated staff, and loyal customers.
R
O
U
T
E
88
Respect for others
Ownership of the Company Ideals
Uncoditional Committment to Serve
Trust in Each Other
Excellence in Performance
In the Chinese culture, number 88 symbolizes fortune and good luck since 8 sounds similar to the word fa (which implies wealth in Mandarin or Cantonese culture). The number 8 is considered to be the luckiest number in the Chinese culture.
88 is a powerful number that provides an ambience of patience, loyalty, power, good judgement, wealth manifestation and abundance, self-discipline, responsibility, inner wisdom, justice, and ensures future prosperity by instilling proper work and effort. It promotes positive decision making and spirituality.
Route 88 employess are encouraged to exercise integrity, faireness, and honesty in their dealings with the customers, business associates and, more importantly, among themselves. The Route 88 employees should be able to trust one another and work together.
Route 88 employess are encouraged to exercise integrity, faireness, and honesty in their dealings with the customers, business associates and, more importantly, among themselves. The Route 88 employees should be able to trust one another and work together.
Route 88 employess are committed to contribute productively to the attainment of organizational goals. Loyalty is a value that connects personal decisions with the mission and vision of the organization. A person demonstrates the value of LOYALTY when there is commitment to the aspirations and goals of the organization where there are shared beliefs and purpose.
Route 88 employees are committed to serve and delight the customers with quality service. Any service, big or small, is always significant when delivered with the intention to satisfy. Service is a tool that makes people important to other people. Good service makes any person or organization grow and last long.
ROUTE 88 BOYS INC. © 2022. ALL RIGHTS RESERVED.